Four Reasons to Hold a Fire Sale There are many reasons to hold a fire sale because they can be extremely beneficial for an internet marketing business owner. Here are three of the top reasons to take advantage of this tried and true marketing strategy. Reason #1: Attract and Retain Customers Fire sales are a great way to attract new customers and retain old ones. And don’t miss out on the opportunity to upsell these customers with value-added propositions like additional, complimentary products or future discount offers as well. Reason #2: Low Prices, High Sales When you cut your prices to about as low as you are willing to go, customers will flock to your online store! They will want to take advantage of your crazy discounts and your valuable products at the same time. Reason #3: Instant Sales for Fast Cash Because your customers will be so excited for your fire sale products and low prices, they are very likely to buy. Fire sales almost always produce a one time guaranteed revenue stream and if you manage it correctly, they will bring you future sales as well. Keep these reasons in mind when considering whether or not to hold a fire sale for your internet marketing business. Whether you are new to fire sales, or have tried them in the past, this is definitely a marketing strategy you do not want to pass up. When you consider the possibilities, it will be nearly impossible to convince yourself that this is not a lucrative business opportunity… and a great way to grow your revenue stream!